GPSR Countries List 2026: Which Markets Are Covered

If you sell consumer products online, the first GPSR question is usually the simplest one: where does it actually apply? You need a clean list of countries before you can decide who your Responsible Person is, what your labels say, or whether a given order even falls under the rules.

The short answer: the General Product Safety Regulation (Regulation (EU) 2023/988) covers all 27 EU member states, plus Norway, Iceland, and Liechtenstein. One industry summary puts it plainly: "GPSR applies across the EU (27 Member States) and EEA (Norway, Iceland, Liechtenstein). Separate rules apply for Switzerland and the UK."

That last sentence is where most sellers trip. The map has edges, and the edges are where parcels get seized. Here is the full picture for 2026.

The 27 EU member states

GPSR is directly applicable across every EU country. No national transposition, no opt-outs. If you ship a consumer product to a buyer in any of these, the regulation applies:

Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.

One detail that catches sellers out: EU overseas territories count too. French overseas departments such as Martinique and Réunion are legally part of the EU, so a shipment there is a shipment into the EU as far as GPSR is concerned.

The three EEA countries

Norway, Iceland, and Liechtenstein are not in the EU. They are in the European Economic Area, and the EEA agreement extends the EU's Single Market rules for goods to them. GPSR applies in full. As one Norwegian regulator's guidance puts it, "European product requirements apply throughout the European Economic Area (EEA). The EEA consists of the EU countries and Norway, Iceland and Liechtenstein."

This has a useful side effect. Because Norway is an EEA member, an established Norwegian business can act as your Responsible Person under the GPSR. If you already have a presence in Oslo, you may not need a separate EU contact. For the wider picture on what that role involves, see our guide to the GPSR Responsible Person.

So the working count is 30 countries: 27 EU plus 3 EEA.

Northern Ireland: inside the EU rules

Here is the split that confuses everyone. Post-Brexit, the UK left the EU. But under the Northern Ireland Protocol, Northern Ireland stayed aligned with the EU Single Market for goods.

The practical result: Great Britain (England, Scotland, and Wales) runs on domestic UK safety rules, while Northern Ireland is bound by EU safety regulations, including GPSR. Amazon's own seller guidance states it directly: "The GPSR apply to all products sold in the UK, but the provisions apply differently to Great Britain (England, Scotland and Wales, 'Great Britain') and Northern Ireland."

So if you sell into Northern Ireland, you need a Responsible Person established in the EU or in Northern Ireland itself. A Great Britain address does not satisfy GPSR. We cover the broader UK position in GPSR for UK sellers.

Switzerland: not covered, but you still comply

Switzerland is neither EU nor EEA. It runs its own product safety laws, so GPSR does not apply directly to products sold in Switzerland.

The catch is the direction of trade. A Swiss business exporting consumer products into the EU must comply with GPSR and appoint an EU-based representative, exactly like any other third-country seller. And EU customs authorities can block, seize, or destroy shipments entering from Switzerland if they lack a compliant EU Responsible Person label. Being outside the rules for domestic Swiss sales does not get you out of the rules for EU-bound parcels. The full breakdown is in GPSR and Switzerland.

The edge cases worth knowing

A few territories sit in the grey zone:

• Turkey. It has national regulations, but through its customs union with the EU many safety standards are aligned. Turkish exports into the EU must comply with GPSR. One official overview notes EU product safety legislation applies across the EEA "and in some cases also to Switzerland and Türkiye."
• San Marino and Andorra. These microstates have bilateral agreements with the EU. They are not EU members, but products sold there often track EU Single Market rules.
• EU outermost regions. Already covered above, but worth repeating: these are EU territory, full stop.

Where sellers actually get caught

Knowing the list is the easy part. The expensive mistakes come from misreading what the list means for your setup.

The most common one: assuming a UK-based representative covers EU sales. It does not. Post-Brexit, a representative based in Great Britain is not recognised as an EU Responsible Person under GPSR. For products sold in the EU and Northern Ireland, the Responsible Person must be established within an EU member state or Northern Ireland.

A single representative can cover both Great Britain and the EU only if it holds active, registered offices in both: one in the UK to satisfy Great Britain's domestic laws, and one in the EU or Northern Ireland to satisfy GPSR. That is two presences, not one address doing double duty.

Then there is the customs trap. Shipments routed through EU hubs like Frankfurt or Amsterdam on their way to non-EU destinations can be seized if the packaging lacks an EU Responsible Person address. And the "it's just a small order" reasoning does not hold. Any consumer product sold to an EU customer online is treated as placed on the market and must carry a valid EU Responsible Person. There is no micro-purchase exemption.

How platforms handle the regional split

Marketplaces enforce these geographies differently, and that changes your risk.

On Amazon, if you list on EU marketplaces such as Amazon.de, Amazon.fr, or Amazon.it, or ship to Northern Ireland on the UK marketplace, listings get deactivated when they lack an EU-based Responsible Person. The block is automatic. See GPSR on Amazon for how that plays out.

On Shopify, there are no automated blocks. International sellers often keep shipping to EU addresses without proper labeling until a package is intercepted and returned by customs. The platform will not stop you, so the discipline has to be yours. More on that in GPSR for Shopify sellers.

What to do with the list

Once you know which of your destinations are in scope, the next steps follow quickly. Appoint a Responsible Person established in the EU or Northern Ireland, add their name and address to your labels, and keep the technical file behind each product ready. The pillar guide, what GPSR is and who it covers, walks through the full obligation set.

EUProof generates the GPSR compliance documents you need for every in-scope market: the declaration, the technical file structure, and the label content with your Responsible Person details. We do not act as your Responsible Person, but we make the paperwork that one needs. If you are still unsure whether a given country or product pulls you into GPSR, run it through our Am I affected? check first.

This article is general guidance, not legal advice. Confirm your obligations with a qualified advisor or your Responsible Person.